Buga Gravure yana taimakawa wajen keɓance marufi, Kamar yadda ake cewa, "mutane sun dogara da tufafi, Buddha ya dogara da tufafin zinariya", kuma marufi mai kyau sau da yawa yana taka rawa wajen ƙara maki.Abinci ba banda.Ko da yake yanzu ana ba da shawarar fakiti mai sauƙi kuma ana adawa da marufi da yawa, karimci, mai ladabi da ƙirƙira ƙirar marufi har yanzu suna taka muhimmiyar rawa a tallan abinci.Don ci gaba da saurin saurin canji na buƙatun mabukaci, masana'antun sarrafa kayayyaki koyaushe suna buƙatar ci gaba da kasancewa da sabbin abubuwa, don haka ina fasahar ƙirar ƙira za ta tafi a nan gaba?
Canje-canje na yau da kullun a cikin halayen mabukaci sun haifar da fasahar zamani don samar da isassun yanayi don kamfanonin tattara kaya su kasance masu ƙima.Ana iya duba nazari da bincike game da yanayin ci gaban marufi a nan gaba daga abubuwa huɗu masu zuwa.
tsohon nau'in
Gasar Olympics ta 2012 ta London, daurin auren Yarima William da Kate Middle, sarautar sarautar Sarauniya da kuma sama da haka sun sa duniya ta ji kishin kasa da kuma girman kai na mutanen Burtaniya. Bayan haka, masana'antar shirya marufi ta Burtaniya ta kuma sami sauye-sauye masu dacewa, kayayyaki a cikin ƙirar marufi. don ba da hankali sosai don yin la'akari da salon gargajiya da ra'ayin ƙira, saboda tsohuwar alama na iya ƙara nuna ma'anar balaga a cikin Burtaniya.
Tsohuwar marufi ba kawai yana taka muhimmiyar rawa a cikin yanayin ba, har ma yana nuna ma'anar dogaro.Bisa ga wannan, yawancin kayayyaki da kayayyaki na iya samun sauƙin samun hankalin masu amfani, saboda sun san cewa jama'a za su iya amincewa da su, kuma marufi ya faru don isar da wannan muhimmin sakon.
Marufi na musamman
Keɓaɓɓen kwafin marufi sun zama ɗaya daga cikin kayan aiki mafi inganci don samfuran don jawo hankalin abokan ciniki.Kamfanin shaye-shaye na Coca-Cola ya sanya shi cikin aikace-aikace mai amfani, kuma ya fadada kasuwarsa ta hanyar buga tambari na musamman na kwalabe daban-daban, wanda ya inganta tasirin kasuwancinsa sosai kuma kasuwa ta san shi sosai.Ya kamata a jaddada cewa Coca-Cola shine farkon farawa, kuma yawancin kayayyaki a kasuwa yanzu sun fara ba wa masu amfani da kayan kwalliya na musamman.Misali, vodka, alamar giya tana amfani da ƙira na musamman na musamman na miliyan 4, yana mai da shi abin da aka fi so.
Masu samar da kayayyaki sun fara haɓaka tasirin haɗin gwiwarsu ta hanyar Intanet da kafofin watsa labarun, kuma masu amfani suna da zurfin fahimta da cikakkiyar fahimtar kalmar keɓancewa fiye da da.Misali, Heinz ketchup, wanda ya shahara a Facebook a Amurka, ya shahara sosai saboda za ka iya ba da ita kyauta ga abokanka da masoyanka.A lokaci guda kuma, ci gaban fasaha ya sa samfurin ya zama mai ƙirƙira da rahusa, kuma haɓakar marufi na musamman shine kyakkyawan nuni na mahimmancin masana'antar marufi.
Sub-marufi
Don samun nasara a kasuwa, samfuran suna buƙatar fahimtar ainihin bukatun masu amfani.Alal misali, marufi masu dacewa ya dace da masu amfani a kan hanya, waɗanda ba su da lokaci don buɗe manyan kwalaye masu rikitarwa.Sabbin marufi masu dacewa, irin su fakiti masu laushi masu laushi waɗanda za a iya matse su kuma a rarraba su ga mutane daban-daban, lamari ne mai nasara sosai.
Hakanan za'a iya zaɓar marufi mai sauƙi don marufi masu kyau, mayar da hankali kan sauƙin buɗewa.Bugu da ƙari, marufi na samfurin kuma zai iya taimaka wa masu amfani don bambanta ƙayyadaddun adadin ba tare da sanin adadin ba, wanda ke sa marufin samfurin ya zama kyakkyawa.
m marufi
Ga masu mallakar tambarin, babban makasudin marufi mai kyau shine samun nasaran hankalin masu siye akan babban kanti, yana sa su saya a ƙarshe, wanda shine abin da ake kira soyayya a farkon gani.Don cimma wannan, samfuran dole ne su sadar da keɓancewar samfuran su yayin talla.Budweiser ya yi nasara sosai a cikin bambance-bambancen marufi na samfur, kuma sabon fakitin giya yana ɗaukar ido a cikin siffar baka.Champagne da Chateau Taittinger ya kaddamar a Faransa yana kuma kunshe cikin kwalabe masu launi daban-daban, kuma a karshe ya shahara a kasuwa.
Dalilin da ya sa yawancin samfuran samfuran na iya bambanta shine saboda suna isar da manufar abin da kuke gani shine abin da kuke samu.Hakazalika, wasu samfuran barasa sun zaɓi yin amfani da dabarun ƙira na zamani don aika mabukaci amintaccen sigina.Aminci, sauƙi da tsabta duk mahimman saƙonnin da samfuran ke son aika wa abokan cinikin su.
Bugu da kari, masu amfani kuma suna da matukar damuwa game da kare muhallin kore, don haka masu alamar suma suna buƙatar yin la'akari da kariyar muhalli na samfuran akan marufi.Kayayyakin launin ruwan kasa, marufi masu kyau, da sauƙin ƙira duk suna sa masu siye suyi tunanin zama abokantaka
Lokacin aikawa: Juni-15-2022